Choosing which company to use in a real estate transaction can be difficult. After all, on the surface at least, most offer similar services and will often present themselves in similar ways. That doesn’t mean that you should go with the first one you find though, as there are plenty of ways that real estate companies can be judged beyond what is on the surface.
The first thing that you should look at when speaking to any real estate company is their track record. Do they have documented proof that they are able to offer the services that the claim? Have they worked with properties similar to the one you’re enquiring about? Does the company have any accreditation or has it won any awards for their standards of service.
All of these are important questions and can help you separate the wheat from the chaff. Even little signs, such as how many properties the company are currently advertising for sale, can be a big indicator of the quality of their services.
Speaking to a real estate company is one thing. You will simply be getting the information they want to present to you in the way they wish to present it. To find a less biased or sales oriented opinion it is best to seek out those who have used the company in the past to find out what they think of the services they received.
Word of mouth is one of the most powerful marketing tools around and can play a huge part in a person’s decision. Any real estate company that is not able to offer testimonials or is otherwise unwilling to put you in contact with previous or current clients may be worried about poor word of mouth, which could help make your decision for you.
Pretend to be a Customer
This tip is especially useful if you are looking to use the estate agent to sell a home. Before making contact with them as a potential seller, go in to their premises as a pretend buyer. Start browsing the properties that they are currently advertising and what to see how the people in the office to react to you.
What you are looking for here are signs that the company exhibits a certain level of professionalism or employs sales tactics that you would like to have used on your own property. Much of this will be down to personal preference but it is fairly easy to conclude that any company that doesn’t acknowledge your interest or is so overbearing that you feel dissuaded from a purchase is going to be a bad choice.
Check the Website
Most real estate companies, even local ones, will have a website that they use to advertise the properties they are offering. Check out the site to get an idea of how they sell a property. What do the photos look like? Is the information presented adequate? Most importantly, do you think the site is professional enough to attract a buyer?